Archive - January, 2012

Dealing with Diabetes as a Business Owner Entpreneur

Diabetes in Entrepreneurs

Business owners are hard wired to achieve results!  Entrepreneurs grow companies.  We don’t sit around and wait for things to happen.  Like many of you, I was the hard charging workaholic that neglected my health to grow a company.  I had a thousand excuses of why I couldn’t devote more time to that area in my life.

1. I have to much work and not enough time.
2. I am a business person and not an athlete.
3. I can’t afford to waste my time at the gym.
4. All food is the same and I’m not a health nut.

These were my excuses and decrees of why I couldn’t be in shape and health.  So, I worked, and worked, and worked…  At the age of 29 years old, I started getting sick.  Perhaps it was the 60-70 hour work weeks, or the 4 hours of sleep per night.  Perhaps it was all the steaks and hamburgers or even the sedentary office life.   I’m not quite sure what it was, but a doctor visit one afternoon told me that I had a 500 mg/dL reading.

You would think that I was some overweight, sloppy guy who just was over eating.  The truth was, I weighed only 185 pounds when I was the sickest.  I wore a size 36 pants, didn’t smoke, and was a very light drinker.  So why was I so sick?  Why was I getting up to pee four times a night? Why was I so sleepy?  Diabetes was ravaging my body and I was the victim of personal negligence.

It was September 29th, 2006 and I remember the day like it was yesterday.  After visiting the doctor, he basically said that he thought I had type 1 diabetes because of my age and weight.  For me, that would mean an insulin pump and finger pricks about ten times a day.  However, the doctor wasn’t right!  I was diagnosed with type 2 diabetes by an endocrinologist about a month later and put on a heavy dosage of medication and insulin.  With in about 3 months I was feeling much better, but the fact was I was still stuck with diabetes and trying to make sense of how I got it. Continue Reading…

Secrets to Starting a Successful Small Business

Starting a Business

Starting a business takes courage!  No, not just courage, shear guts and determination!  It isn’t for the weak, wimpy, or the guy that is going to “try”.  If you’re not “all in”, then you’re not in at all!  Since 1999, I’ve started about a dozen different business ventures.  From EBay selling to real estate, it seems I’ve always been on the lookout for a great business to start!  Some have been great successes while others have left me limping home with my tail between my legs.

No matter how much advice I give you or how many books you’ll read, you will face adversity, pain and trials.  You’ll shed blood, sweat, and tears.  You’ll feel betrayed, beat up, and will often wonder why you can’t just be happy with a regular job like most people!

Hold On!  Starting and Owning a Business is Wonderful!

The point I want to share with you is that though it isn’t easy, it is worth it!  Is anything in life easy that is worth something?  Of course not!  I was twenty five when I started my first real brick and mortar business with employees.  I was indeed a dumb kid!  I read book after book, but it didn’t change how green I was.  Today, I want to share with you three key areas that you need to focus on if indeed you will survive and thrive as you start your successful small business.

1. Systems & Clarity for your New Business

You’ll be tempted to say, “Systems?  Who needs systems?  I’m just a one man shop.”

While you might be a small company right now, eventually, if you’re good at what you do, you’ll grow.  It is important that you have your systems in place and clarity on how you’ll run your business.  A system is simply how you’ll run your business when you get started.  Even when I started my consulting company and it was just my here, I had to put together systems before I started.  For example, I had to know how I’d bill my clients, how I’d update them on the work, how I’d receive payments, what phone system I’d use, what software, ETC.

I sat down one day and laid out everything I would use and figured out the cost, learning curve, and made sure that each system would work.  I then began to write processes for how I would do things. Continue Reading…

SEO for Small Business Owners

SEO for Small BusinessYou took the leap and now you’re thinking about SEO for your small business.  In this post I highlight an SEO small business marketing plan that if followed will drastically grow your traffic!  This SEO post is written for small business owners and not for the average affiliate marketer or Internet guru.  As a marketing consultant, what I share on my blog and what I share with my clients isn’t theory.  The suggestions are marketing strategies that have grown many of our small business client’s revenues by some 200% or 300% per year.  Much of our effort is on the marketing arsenal weapon of SEO, which points to the platform of a website.

If you’re reading this, then you probably already know a little bit about SEO and want to use it in your small business.  Today, I’m not going to get technical, but what I will do is share with you the master plan which consists of 5 unique components.

SEO for Small Business Tip 1

On-site Optimization - With out getting to techie, this is basically changing the code, content, keyword density, and linking structure of your website so that Google likes it.  It also requires fixing broken links and making sure the meta data is clean across your website.  A good SEO person will also look for duplicate content on your website and suggest that it be removed.  In a nutshell, the first part of a good SEO strategy for small business is to get your website fixed so that Google likes it.   You might be thinking, “DUH Matt, I’ve already done that!”

Good, because that is just the basic step!  The following steps is where you’ll really see some crazy growth!

SEO for Small Business Tip 2

Microsite Marketing – A few years ago I started doing some work for a small business who generated 100% of his sales through the use of SEO.  He was pulling about 30K visitors per month through his main site.  As we began discussing what his goals were, he shared with me how he had another 30 websites for different niches but selling the same products.  I asked him the total number of visits he received from all his sites put together and he answered, about 80K.  WOW!  My jaw hit the floor!  Over the course of about 3 years of working on his projects it hit me!  Why in the world would a company just want one website when they can have many?!  There are some important pointers though if you’re going to do this!  If it is done incorrectly, it simply won’t work and will hurt your main website. Continue Reading…